Greystripe Announces Agreement With Vivendi Games Mobile to Deliver Ad-Supported Mobile Games to Players Around the World: Greystripe to Distribute

SAN FRANCISCO (Business Wire EON) November 1, 2007 -- Titles include the award-winning After Dark(R) Flying Toaster(R) and Amy's Hangman(TM), as well as several popular Garfield titles including Garfield Bowling, Garfield Euchre and Garfield Mice Sweeper. The mobile games will be distributed through Greystripe's AdWRAP Catalog Platform channels, including twenty-one Web and mobile Web site partners, and GameJump.com, the world's largest free, ad-supported mobile game portal.

"This partnership signals the commitment by Vivendi Games Mobile entry to explore various mobile game distribution models," said Erica Chriss, vice president of strategy and business development at Greystripe. "We look forward to working together to support in-game advertising and building distribution and customer loyalty for Vivendi Games Mobile's exciting lineup of award-winning, innovative titles."

"We believe, just as there are multiple distribution models for traditional gaming platforms, there will be a similar outcome in the mobile space," said Lou Fasulo, vice president of distribution for the Americas, Vivendi Games Mobile. "We are pleased to partner with Greystripe because we share the same goal of growing awareness for mobile games and exploring new models of distribution that will protect the value of our popular titles and franchises."

About Greystripe

Greystripe is the world's first ad-supported mobile games and applications distributor. Greystripe's AdWRAP technology enables: publishers to gain advertising revenue by serving ads through their games; advertisers to reach a new mobile audience; and consumers to download great games for free. The AdWRAP system is protected by a broad array of patents pending and currently serves ads into more than 800 game titles from 80 publishers supporting over 1,000 handset models. Greystripe reaches millions of mobile game players through its online portal GameJump.com (http://www.gamejump.com), through the mobile web (http://gjmp.tw), and through its AdWRAP Catalog Platform. Visit Greystripe at http://www.greystripe.com

About Vivendi Games Mobile

Vivendi Games Mobile (www.vgmobile.com), a division of Vivendi Games, creates and publishes quality titles for the mobile games market. The division runs a global business, with its headquarters, operations and an internal development team in Paris, a US-based team in Los Angeles and its Centerscore studio in San Mateo, California. The company publishes games based on original IP, popular entertainment licenses and classic Sierra Entertainment IP, which are distributed by more than 90 operators and dozens of Web portals in 60 countries around the world.